Tuesday 26th of November
From Omar Covington and Aaron Danker
Your Online Marketing Teachers
Scarcity. It’s one of those things most marketers have heard of, but very few know how to use it properly. The trouble is, there are many different ways to use scarcity, and there isn’t any one single way that works best for every product and every unique situation.
The Psychology Behind Scarcity...
There’s a very simple psychological reason why scarcity tactics work so well....
If you think about it, you’ve probably fallen for these tactics yourself at some point. Most people have. Even marketers who use the tactics themselves often fall for them. They are just that powerful!
You see, people tend to respond better to the fear of loss than they do the pleasure of gain... So while they might like to have that brand new convertible they see at a reduced price, it might not be powerful enough to get them to buy immediately. And we all know that if people don’t buy immediately, it’s quite likely they never will...
Now, if that reduced price was only available for the next three days, they might jump on it right away. After all, they don’t want to miss that price, especially if it’s a very large discount. They fear losing out on a great deal.
Here's Why Fear of Loss is So Powerful…
Imagine you see an ad online that says you can get a free $100 coffee maker if you drive 100 miles to apply in person and watch a sales pitch for gourmet coffee...
Would you go?... You might if you really needed a coffee maker and couldn’t afford one, but more than likely you’d see that driving 100 miles and wasting all that time and gas just wouldn’t be worth it. You could just spend $100 and ten minutes at your local store and be home with the same thing.
Now let’s say you use your $100 coffee maker every day and someone steals it...
...Days later, the police in a town 100 miles away call you to tell you they caught the suspect and have your coffee maker and all you have to do is come fill out a bunch of paperwork to get it back. Would you go? More than likely, you would, because it’s YOUR coffee maker.
Now it isn’t as much about the actual item, which could be replaced, it’s about the principle of the thing. It’s yours, period!...
Where you might not drive 100 miles and waste hours of your time to get a $100 coffee maker, you probably would do the same thing to get back one that was taken from you. The bottom line?... No one wants to lose anything! That’s why scarcity tactics work, and you can use that to your advantage.
There's no doubt that scarcity works and if you're not applying it in your business then you're leaving serious money on the table. FACT.
“Get it Right and You Can Double, Triple, Even Quadruple Your Sales... without Having to Create New Offers...”
Scarcity tactics can be used in all of your marketing materials... your signup pages, your sales pages, your affiliate marketing, even blog posts! This will lead to higher overall conversions, and will amplify all of your sales efforts in ways you never imagined!
But this ONLY works when you know how to do it right!
Let's assume you have a digital product set up and ready to sell on the JVZoo shopping cart platform – but what now? As you begin to navigate your account, you might find a lot of features... But which ones should you use?...
Whether you use JVZoo or another platform, you need to know how to boost your sales and how to implement realistic methods fast!
So, what if you were given methods that work – and that you could implement within less than 15 minutes each? Would you take it?... Or would you risk it and go it alone?...
Fortunately for you, we have gone through the trials and tribulations required to figure things out, and we can now teach you how to do it all.
If you’re looking for a way to really supercharge your online sales in ways you never thought possible then take a look at what this course can do for you...
Lesson 1 - Introduction
You’re going to get a quick introduction to the video course itself so you know exactly what to expect. Plus, we will talk about the things that you will need before you get started. While some of these methods may seem “simple” or perhaps “too basic”, they are often overlooked. In fact, while everyone is searching for the latest and greatest “strategy” - your competitors are making money.
Lesson 2 - Why Scarcity?
Before we jump in and discuss what JVZoo features are helpful in boosting your sales, you need to understand the methods and reasoning behind it. Features are just simply… features. Unless you understand WHY you need to use them, HOW is just meaningless - as you’re not going to be as effective.
Lesson 3 - Time-Limited Discount Specials
Just as the title states, you’re going to offer a time-limited offer at a discounted rate. There are a couple ways you could do this, and in this video, we will cover two different avenues that you can take to achieve this. You’ll be given two different scenarios that have worked well. Plus, we’ll show you the maximum time you should offer, so you don’t lose your momentum.
Lesson 4 - Customer-Only Coupon Discounts
In this video, I am going to show you how to create generic coupons for your customers. While this may seem easy, I’ll walk you through the different types of coupons you can create and which ones will work best for your needs so that you can make them perfect.
Lesson 5 - Joint Venture Private Promotions
In this video, I am going to show you how to implement JV private promotions. As noted in Lesson 3, these work well, but it does require that you spend a little more time setting these up.
Lesson 6 - Price Increases
Now that we have covered the first two methods, this video will dive into the next two that focus on a different scarcity method. This works well for pre-launches and public launches and can increase your overall sales.
Lesson 7 - Automatic Price Bumps
In this video, I am going to show you how to apply the first method of what you learned in Lesson 6. This method works extremely well.
Lesson 8 - Automatic Dime Sales
Finally, in this video, I will show you how to implement Dime Sales and the strategies mentioned within Lesson 6.
“Just Think What a Handful of Masterfully Applied Scarcity Tactics Can Really Do for Your Business!”
Get more signups - You can easily generate more leads just by placing a time-limit or 'number of seats available' to get people through the door of your business. More signups means a larger audience, which means every email you send out will translate into more sales.
Get more product sales - Using time-limited discount, incremented price-bumps, dime-sales etc. and you'll easily generate more sales with every product you launch. More sales with every product launch, means you'll meet your sales target with ease. This gives you the opportunity to spend your time and money in other areas of your business.
Create profitable sales funnels - Once you know how to create scarcity with one product, you can apply it to all products in your sales funnel. This is great for paid advertising campaigns and can suddenly turn profit-eating campaigns into profit-makers!
Attract an army of affiliates - Affiliates love big payouts and high converting offers with high EPCs. Afterall it only makes sense since they're spending time and money on promoting your offers. Once your affiliates realize that they're getting insanely high conversion rates they won't want to stop promoting your product.
Increase your webinar sales - Webinars are a great platform for selling high-ticket products and services for $497... $997... $1997 and much more! After giving the perfect pitch you can apply a little time scarcity during the call to action to get as many attendees to make a purchase and watch your sales sky-rocket!
Motivate your potential clients to enrol in your high-ticket coaching programs - Sometimes clients need a little encouragement to join your high-ticket coaching programs. With scarcity, such as time-limited discounts or limited availability you can finally get those 'fence sitters' to take action, so you can invest your time in helping them, and in turn they can achieve transformational results.
The list is truly endless and when applied correctly scarcity can really affect several aspects of your business for the better. And whilst this course is focused on using JVZoo's powerful scarcity tools, you can take the principles learned here and apply it on any platform in any niche for any product.
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You have absolutely every reason to become successful online and with all this knowledge at your fingertips nothing will hold you back.
Use your new found knowledge to learn, grow and expand so you can attract more prospects, customers and clients.
Listen... it's not about trying to re-invent the wheel. Sometimes all it takes is knowing how to work with what's already in front of you to get the results you need.
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To Your Success! Omar Covington and Aaron Danker
Your online teachers passionate in helping you succeed!
Omar has a passion for internet marketing with plenty of experience and a growing knowledge of the industry. Omar is comitted to helping you grow your online business and achieve real tangible results that you can be proud of. If you have any pre-sale questions about this product, please contact support@xtraplantoday.com for help and support and your questions will be answered you as soon as possible.
Aaron Danker is an established internet marketer with over 10 years of online experience. He provides high level turn-key solutions and website installation services for beginners and has recently turned to coaching to share his knowledge and expertise with dedicated students. Zoo Conversion Secrets is the result of years of marketing experience all condensed into one powerful and easy-to-use learning platform to help solve problems every entrepreneur will face.
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